Home

Call Me “The Brand”

Meet Rasheeda

I am Rasheeda E. Johnson, an entrepreneur, creative visionary, and storyteller passionate about building brands that inspire, create meaningful experiences, and leave a lasting impact. Every business I’ve built reflects a different part of who I am—from luxury cakes and creative branding to podcasting, community outreach and faith. This is where all of those passions come together.

The Brands Behind the Vision

Every brand tells a different chapter of my story. Together, they represent creativity, entrepreneurship, purpose and the passion to build experiences that leave a lasting impact.

CAKED

Luxury Custom Cakes & The Brand Signature Events

Creating custom cakes and elevated dessert experiences for weddings, birthdays, corporate events and life’s most important celebrations.

The Brand Media

Multimedia Studio

Podcast Production • Audio Engineering • Video Editing • Creative Content

Wedlock Chronicles

Podcast • Conversations • Advocacy • Community

Real conversations about love, incarceration, relationships, reentry and second chances–creating a space where stories educate, heal and inspire.

Candied Treats

Candied Fruit • Gourmet Treats • Events

Handcrafted candied fruit, gourmet treats and creative sweet experiences made for celebrations, events and everyday indulgence.

You Thirsty?

Fresh Juices • Infused Juices •Events

Crafting refreshing, handcrafted beverages, infused drink experiences and signature refreshments designed to complement celebrations, events and everyday moments,

The Minisitry

Weddings Officiant • Vow Renewals • Spiritual Counseling •Intimate Ceremonies

Serving with faith, compassion and purpose through wedding ceremonies, spiritual counseling and messages that inspire hope, healing and meaningfulconnections.